Yavor Marinov is part of the WebComa team, focused on graphic design, brand identity, WordPress websites and visual communication. He works on projects where the visual identity, website and advertising materials need to look consistent and present the business clearly. His approach combines attention to detail, practical thinking and a drive for visual solutions that play a real role in the client's communication.
About me
My name is Yavor Marinov and I am part of the WebComa team, focused on graphic design, WordPress websites and visual communication.
I most often work on projects where a business needs a clearer and more consistent presentation: a logo, brand identity, website, advertising materials, product images or visual content for online communication.
For me, good visual design goes beyond aesthetics. It should help people understand what a business offers, recognise the brand more easily and find their way through the information.
My experience covers brand identity, graphic design, WordPress websites, WooCommerce solutions, advertising visuals and video content. This helps me see each project as part of the business’s overall presence, as well as an individual design task.
My knowledge of economics helps me consider the practical value of the end result as well as its appearance. I believe good design should support business goals, as well as look good.
I most enjoy projects where we can build a consistent presence, from visual identity through the website to advertising communication. Design, content and technical delivery are most useful when they follow a common direction.
How I approach projects
I believe good design starts with understanding the business. An attractive visual is important, but it is not enough on its own.
Whether the task is a logo, website, banner, flyer or advertising campaign, I first look for answers to a few key questions: what needs to be said, who it is for and what action should follow.
I approach projects with attention to detail and to the wider picture. The role the result will play for the business and whether it can be used confidently over time matter just as much as its appearance.
I usually consider:
- the main goal of the project;
- what the user needs to understand;
- what action they should take;
- how design can help with that;
- how the visual direction will be used across different channels;
- how the result will support the business over time.
For me, a successful project combines good visuals, clear communication and practical value.
Where I am strongest
My strongest area is combining visual identity and a digital presence into one consistent solution.
I have practical experience in:
- building brand identities;
- graphic design and visual communication;
- WordPress websites and WooCommerce solutions;
- logo design;
- advertising visuals and banners;
- company and print materials;
- prepress preparation;
- editing product images;
- content structure and UX direction;
- Google Ads campaigns;
- video editing and corporate video content.
I enjoy projects where design, content and the web presence need to work together to present the business clearly and professionally.
Technical style
My working style is organised, practical and attentive to detail.
I value clear communication and believe good results come when the task is understood well from the start. This helps both the team and the client know what is being done, why and how it will be used afterwards.
I prefer solutions that can be maintained and developed over time, rather than ones that make a strong initial impression but are difficult to apply in a real environment later.
In my work, I look for a balance between:
- good visuals;
- clear presentation of information;
- ease of use;
- brand recognition;
- real business goals;
- practical use across different channels.
What I build most often
My work most often involves projects where the visual side and web presence need to follow a shared direction.
Brand identity
Logos and visual guidelines that help a business look more professional, recognisable and consistent across all channels.
WordPress websites
Company websites and online stores that present services and products clearly, work well on different devices and can develop alongside the business.
Advertising visuals and print materials
Banners, business cards, flyers, brochures, catalogues and other materials that support the business’s visual identity and communication.
Product images
Editing and preparing images for online stores, product catalogues, advertising materials and a more consistent visual presentation.
Google Ads campaigns
Campaigns focused on clear structure, suitable messages, visual materials and reaching the right audience.
Video content
Corporate and advertising videos that present products, services, processes or brands more clearly and engagingly.
My role at WebComa
At WebComa, I mainly work on the visual side of projects: brand identity, graphic design, WordPress builds, advertising materials and visual content.
I also take part in projects where the website, design and advertising communication need to follow a common direction. Good visuals have the most value when they are connected to the actual business process and the way clients perceive it.
My work complements the team’s technical side by helping present a good structure clearly, understandably and consistently to the client and their audience.
When working with clients, I value:
- clear communication;
- attention to detail;
- a consistent visual direction;
- practical use of the result;
- a fair and professional approach;
- the ability to develop the project over time.
In brief
I see design as part of how a business explains who it is, what it offers and why clients should trust it, rather than simply decoration.
Sometimes that means a logo and brand identity. Sometimes it is a WordPress website, online store, advertising visual, flyer, video or product images.
What matters is that the result looks organised, communicates clearly and can be used in the business’s actual work.
