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ET RAYKA billboard shown on an outdoor advertising structure with information about concrete and construction materials

ET RAYKA Billboard

We created a billboard design for ET RAYKA - a supplier of construction materials, concrete and reinforcement products in the town of Rakitovo. The visual direction focused on a clear message, strong readability from distance and a stronger local brand presence.

Context and Task

ET RAYKA assigned us to create a billboard design that would present the company clearly to the local audience around the town of Rakitovo. The main goal was to make the visual easy to understand from distance and to support the brand's local presence.

Billboard design for ET RAYKA with visual sections for concrete, construction materials and rebar elements

Visual Structure

We structured the design around four main components - contact details and three visual modules for concrete, construction materials and reinforcement products. Each element was clearly separated so the information could be read quickly without unnecessary visual noise.

What We Achieved

We created a clear and readable billboard for ET RAYKA that presents the main services in a direct, structured way, supports the brand's local presence and provides a practical visual base for future outdoor advertising formats and campaigns.

Project Info

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Project team

The people behind the work

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Yavor Marinov - graphic designer and WordPress specialist at WebComa

Yavor Marinov

Billboard design and visual adaptation
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